Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Ferrari 458 Italia – The Video

The Interior of the new Ferrari 458 Italia But yesterday afternoon, shortly after we posted the news of the Ferrari 458 Italia – which originally had just four exterior pictures – we got sent a video of the interior. To be truthful it is almost certainly a rendering with no real car at all, but it is from Ferrari and is close as we’re going to get to the interior –  or anything that moves – this side of the Frankfurt Motor Show in September. At least the video clip has a sound track, and whether or not it’s a real soundtrack from the track and the car – or something Ferrari has generated on their laptops – we don’t really care.

Ariel Atom 3.5R police car joins UK Constabulary

We never pictured the Ariel Atom as a police car, but now that Ariel Motors has actually equipped one with all the appropriate police gear, it makes perfect sense. It's light, it's highly visible, it's relatively cheap to run on a daily basis and it's wickedly fast. Ariel Motors has teamed up with the Somerset Constabulary in the south of England to equip an Atom 3.5R, which features a 2.0-liter 350-hp engine from the Honda Civic Type R, with the necessary police gear.